Bath & Body Works

Bath & Body Works is a North American specialty retailer focused on fragrance-led personal care and home fragrance. The company sells body care, hand soaps and sanitizers, fine fragrance, candles and home scents through a large store fleet and a meaningful e-commerce business that together generate several billion dollars in annual sales. Its shops are usually placed in high-traffic regional malls, open-air lifestyle centers, power centers and other formats that support frequent visits and impulse purchases.

The brand was created in 1990 by The Limited, Inc. as an in‑house concept launched in the Columbus, Ohio area. Through the 1990s and 2000s, Bath & Body Works grew rapidly across U.S. regional malls and became one of the core banners in the Limited Brands portfolio alongside Victoria's Secret. A major milestone came in August 2021, when the former L Brands structure split into two independent public companies: Bath & Body Works, Inc. and Victoria's Secret & Co.

Today Bath & Body Works, Inc. is a Fortune 500 company listed on the NYSE under the ticker BBWI. It owns the Bath & Body Works and White Barn brands and generates annual net sales in the multiple‑billion‑dollar range. The company has steadily evolved from a mall‑centric concept to a more balanced portfolio that includes high‑traffic outdoor power centers, lifestyle centers, grocery‑anchored centers and a robust e‑commerce platform.

Over roughly the past five years, the store base has evolved from a mall-heavy fleet to a mix that is now predominantly off‑mall. In 2025, growth is best understood as measured infill in existing or adjacent territories, strengthening its position in core trade areas rather than pursuing an aggressive national rollout.

Bath & Body Works is a North American specialty retailer focused on fragrance-led personal care and home fragrance. The company sells body care, hand soaps and sanitizers, fine fragrance, candles and home scents through a large store fleet and a meaningful e-commerce business that together generate several billion dollars in annual sales. Its shops are usually placed in high-traffic regional malls, open-air lifestyle centers, power centers and other formats that support frequent visits and impulse purchases.

The brand was created in 1990 by The Limited, Inc. as an in‑house concept launched in the Columbus, Ohio area. Through the 1990s and 2000s, Bath & Body Works grew rapidly across U.S. regional malls and became one of the core banners in the Limited Brands portfolio alongside Victoria's Secret. A major milestone came in August 2021, when the former L Brands structure split into two independent public companies: Bath & Body Works, Inc. and Victoria's Secret & Co.

Today Bath & Body Works, Inc. is a Fortune 500 company listed on the NYSE under the ticker BBWI. It owns the Bath & Body Works and White Barn brands and generates annual net sales in the multiple‑billion‑dollar range. The company has steadily evolved from a mall‑centric concept to a more balanced portfolio that includes high‑traffic outdoor power centers, lifestyle centers, grocery‑anchored centers and a robust e‑commerce platform.

Over roughly the past five years, the store base has evolved from a mall-heavy fleet to a mix that is now predominantly off‑mall. In 2025, growth is best understood as measured infill in existing or adjacent territories, strengthening its position in core trade areas rather than pursuing an aggressive national rollout.

For landlords and developers, Bath & Body Works brings a well-known, traffic-driving brand with a flexible inline format that can work in regional malls, open-air lifestyle centers, grocery-anchored centers and power centers. The chain continues to be active in renewals, relocations and select new leases, particularly in strong regional malls, dominant open-air projects and a limited number of urban high-street locations. Its consistent product launches, gifting occasions and promotional cadence help generate repeat visits and cross-shopping, which can support the performance of nearby retailers. Internationally, its ongoing growth through franchise partners expands brand awareness while keeping corporate capital focused on core North American operations.