B&B Theatres

Overview: B&B Theatres is a privately owned American movie theater chain headquartered in Liberty, Missouri. Founded in 1924 by Elmer Bills Sr. and John Bills, the company has grown to become the fifth-largest theater chain in the United States, operating over 550 screens across more than 60 locations, primarily in the Midwest and South[1]. B&B Theatres remains family-owned and operated, with the Bills family actively involved in management and strategic decisions.

Products: The company offers first-run movie screenings, premium large-format auditoriums (such as Grand Screen and MX4D), luxury recliner seating, and expanded food and beverage options including full-service bars and kitchens in select locations. B&B Theatres also features unique concepts like "Screen Play!"—an auditorium designed for families with interactive playgrounds—and "The Lyric," a boutique cinema experience. Many locations host private events, birthday parties, and community gatherings.

Market Position: As the fifth-largest U.S. exhibitor, B&B Theatres competes with national chains like AMC, Regal, and Cinemark, but differentiates itself through a focus on mid-sized and smaller markets, personalized customer service, and innovative amenities. The company is recognized for its resilience and adaptability, including rapid recovery and expansion following the COVID-19 pandemic. B&B Theatres has received industry accolades for its community engagement and technological innovation.

Growth: B&B Theatres has pursued steady growth through acquisitions, new builds, and renovations. Recent expansions include new locations in Florida, Texas, and North Carolina, as well as upgrades to existing theaters with luxury seating and advanced projection systems. The company continues to seek opportunities in underserved markets and has announced plans for further expansion in the Southeast and Midwest through 2026. Annual revenue is estimated at $150–$200 million, with approximately 1,500 employees company-wide[1].

Real Estate: B&B Theatres targets sites in suburban and exurban communities with high traffic counts, strong retail co-tenancy, and population densities exceeding 50,000 within a 10-mile radius. Preferred locations include power centers, lifestyle centers, and mixed-use developments. Typical theaters range from 30,000 to 60,000 square feet, with ample parking and prominent frontage. The company is open to ground-up development, adaptive reuse, and anchor tenant opportunities. Real estate contacts are available for site submissions and partnership inquiries.