Beauty Systems Group

Beauty Systems Group (BSG), a division of Sally Beauty Holdings, Inc., is a prominent distributor of professional beauty products catering to licensed cosmetologists and salon professionals throughout North America. Established in 1964, BSG emerged as part of Sally Beauty's strategic move into professional distribution. Over the years, it has evolved into an essential channel for salon-exclusive brands and services. Operating under the Cosmo Prof and Armstrong McCall banners, BSG boasts a network of over 1,200 stores as of November 2025. Its reach extends across the United States, Canada, and Puerto Rico, offering more than 8,000 professional products from renowned brands like Paul Mitchell, Wella, and Moroccanoil.

A significant milestone in BSG's history was the 2006 spin-off from Alberto-Culver, which led to its public listing and facilitated further investments in expanding its store presence and enhancing digital capabilities. In recent years, BSG has concentrated on supporting the professional beauty community through education, exclusive product launches, and a comprehensive omnichannel distribution strategy that includes e-commerce and direct-to-salon delivery.

BSG's growth strategy emphasizes expansion in high-density urban and suburban areas, focusing on improving the customer experience through technology and personalized service. With its established brand relationships and dual-format model encompassing both retail and wholesale, BSG is an attractive anchor for shopping centers and professional plazas, providing stable tenancy and consistent foot traffic.