bebe

Bebe is a well-known name in contemporary women's fashion, recognized for its bold and trend-driven apparel and accessories. The company was founded in 1976 by Manny Mashouf in San Francisco and quickly became a go-to destination for modern, sophisticated women seeking distinctive styles. During the 1990s and early 2000s, bebe expanded significantly, opening hundreds of stores across the United States and internationally, establishing a strong presence in upscale shopping centers and urban retail areas. The brand became known for its sleek silhouettes, body-conscious dresses, and statement pieces, cultivating a loyal customer base and significant brand recognition.

However, as consumer preferences shifted and e-commerce began to dominate, traditional mall-based retailers faced new challenges. In response, bebe closed all its physical stores in April 2017 and transitioned to an online-only business model. This strategic move allowed the company to adapt to the evolving retail landscape and focus on digital growth. As of November 2025, bebe operates exclusively through its e-commerce platform, offering a curated selection of women's apparel, shoes, and accessories to a global audience. The company remains headquartered in the San Francisco Bay Area, with its corporate operations centered on digital merchandising, marketing, and supply chain management.

Bebe's current focus is on expanding its digital presence, utilizing social media and influencer partnerships to enhance brand engagement and boost online sales. The company continues to refresh its product offerings with frequent new arrivals and limited-edition collaborations, maintaining its relevance in the competitive fashion market. Although bebe no longer has physical stores, its legacy as a pioneering women's retailer and its robust online presence ensure that it remains a visible and influential player in the industry. For those in commercial real estate, bebe's history of large-format retail and its transition to a digital-first model offer valuable insights into the evolution of retail and the potential repurposing of former store locations.