Boston Proper

Boston Proper is a women’s fashion retailer known for its chic and sophisticated clothing, catering to modern women who appreciate versatile and stylish apparel. The company was founded in 1992 and initially operated as a catalog-based business. Over time, it expanded into the digital realm, becoming a well-recognized direct-to-consumer brand. The collections offered by Boston Proper are a mix of bold, statement-making pieces and timeless classics, all designed with an eye for flattering fits and distinctive details. The company is based in Boca Raton, Florida, and has cultivated a nationwide following through its online platform and seasonal catalogs.

Boston Proper's journey has been marked by significant ownership changes that have influenced its direction. In 2011, it was acquired by Chico’s FAS, Inc., a leader in women’s specialty retail, which helped bolster Boston Proper with additional resources. However, in 2016, the brand was sold to Brentwood Associates, a private equity firm specializing in consumer brands. This change in ownership marked a pivotal shift towards digital innovation and a stronger focus on customer engagement, leading to investments in enhanced online experiences and personalized marketing.

By November 2025, Boston Proper operates solely online, having closed its physical stores in 2017 to focus entirely on e-commerce and direct mail. This digital-first strategy enables the company to serve customers throughout the United States, offering a seamless shopping experience and nationwide shipping. The product range includes tops, dresses, pants, swimwear, and accessories, all crafted to empower women to express their individuality confidently.

Boston Proper continues to maintain a steady growth posture, concentrating on expanding its digital presence and strengthening customer loyalty through targeted marketing and exclusive product launches. The brand remains innovative in the women’s fashion industry, using data-driven insights to refine its offerings and adapt to changing consumer tastes. While it no longer operates physical stores, Boston Proper sustains a strong presence through its website, social media, and print catalogs.

For commercial real estate professionals, Boston Proper's established reputation and ability to adapt to market trends demonstrate its strength as a retail partner. The company's shift to a fully digital model reflects broader changes in the retail landscape, emphasizing the importance of agility and customer focus in today's market.