Build-A-Bear Workshop

Build-A-Bear Workshop, an independent company founded in 1997 by Maxine Clark, has carved out a unique niche in the retail landscape by offering an interactive experience where customers can create their own stuffed animals. This innovative concept quickly captured the imaginations of families and children, establishing the brand as a beloved name in the toy and retail market. Headquartered in St. Louis, Missouri, Build-A-Bear has grown significantly over the years and, as of January 2023, operates 604 stores worldwide.

The company's growth trajectory is marked by strategic expansions into international markets, including Europe and Asia, through a combination of company-owned and franchise-operated locations. This approach has allowed Build-A-Bear to establish a strong presence in high-traffic tourist destinations and major shopping centers. A notable milestone in its history was the expansion into these key international markets, facilitated by real estate partnerships that have been instrumental in its global reach.

In recent years, Build-A-Bear has focused on optimizing its store portfolio and enhancing customer experiences by remodeling existing locations and integrating digital elements to blend online and in-store interactions seamlessly. The company is actively pursuing growth in urban centers and high-traffic areas, with plans to open 50 new locations by 2025. These efforts are supported by strategic partnerships and franchise operations, allowing Build-A-Bear to adapt its store formats to meet diverse market demands.

Build-A-Bear Workshop's evolution over the past five years highlights its adaptability and continued relevance in the retail sector. By focusing on experiential retail and strategic expansion, the company has solidified its position as a leader in the industry, making it an attractive tenant for landlords and developers looking to enhance their retail offerings with a unique and engaging brand.