BuyBuy Baby

BuyBuy Baby is a well-regarded retailer that specializes in products for infants and young children. It operates under the ownership of Bed Bath & Beyond, Inc. The company was founded in 1996 by Richard and Jeffrey Feinstein, beginning with its first store in New Jersey. Over the years, BuyBuy Baby has grown into a trusted name for baby registries, gear, furniture, and essentials, expanding its presence across the United States.

A significant turning point for BuyBuy Baby came in 2007 when it was acquired by Bed Bath & Beyond. This acquisition enabled the company to accelerate its national expansion and integrate into a larger retail portfolio. As of November 2025, BuyBuy Baby runs about 120 stores across more than 35 states. These stores are typically located in suburban shopping centers and regional power centers, catering to families with a wide range of curated baby products and knowledgeable staff.

In recent years, BuyBuy Baby has been actively reopening select stores and exploring new locations, particularly in high-growth suburban markets. The company is focusing on areas with strong family demographics and high birth rates, such as Texas, Florida, California, Illinois, New York, and Georgia. This strategic expansion is supported by its parent company’s resources, allowing BuyBuy Baby to secure prime retail sites and consider both new builds and conversions of former big-box spaces.

BuyBuy Baby's approach to growth is both measured and opportunistic, adapting to changing consumer preferences with a robust e-commerce platform and omnichannel services. Its established brand and flexible store formats make it a valuable anchor or junior anchor tenant in family-oriented retail environments. The company's ongoing efforts to expand and reposition itself highlight a continued demand for accessible retail sites in both established and emerging suburban markets.