Cabela’s

Cabela's is a prominent retailer specializing in outdoor recreation merchandise, offering a wide array of products for hunting, fishing, camping, and related outdoor activities. The company was founded in 1961 by Dick and Mary Cabela in Chappell, Nebraska, originally as a mail-order business selling hand-tied fishing flies. This humble beginning quickly evolved into a nationally recognized brand known for its large-format stores that serve as destination points for outdoor enthusiasts.

A significant chapter in Cabela's history unfolded in 2017 when it was acquired by Bass Pro Shops, a leading name in the outdoor retail industry. This acquisition brought together two giants, creating one of the largest outdoor retail entities in North America. Despite the merger, Cabela's continues to operate as a distinct brand under the Bass Pro Shops umbrella.

As of November 2025, Cabela's operates approximately 80 stores throughout the United States and Canada. These stores are strategically located in both rural and suburban markets, often serving as anchor tenants in regional shopping centers. This positioning not only attracts destination shoppers but also stimulates local tourism and economic activity.

In recent years, Cabela's has maintained a steady growth trajectory, focusing on opening new stores in high-traffic and underserved areas, particularly in the Midwest, Southeast, Northeast, and Canada. The company emphasizes an experiential retail approach, with stores featuring attractions like aquariums, indoor archery ranges, and museum-quality wildlife dioramas. This focus on creating immersive shopping experiences is complemented by a robust integration of e-commerce and physical retail, enhancing its omnichannel presence.

Cabela's is headquartered under the Bass Pro Shops umbrella in Springfield, Missouri, but retains a significant presence in Sidney, Nebraska, where its original headquarters was located. The brand's longstanding reputation for outdoor expertise, combined with strong customer loyalty and community engagement, continues to influence its role in the evolving retail landscape.