California Tortilla

California Tortilla is a fast-casual restaurant chain known for its made-to-order burritos, tacos, bowls, and salads, all crafted with fresh, scratch-made ingredients. The company was founded in 1995 by Pam Felix and Alan Cohen in Bethesda, Maryland. With backgrounds in comedy and hospitality, the founders saw a chance to introduce West Coast-inspired Mexican cuisine to the East Coast. From the start, California Tortilla set itself apart by focusing on freshness, preparing salsas, guacamole, queso, and sauces daily, and avoiding the use of freezers. The brand's playful personality is evident in its marketing, featuring a 'Wall of Flame' hot sauce display and quirky promotions.

California Tortilla began franchising in 2003, expanding beyond its original Montgomery County base to numerous locations across the Mid-Atlantic and East Coast. As of November 2025, the company operates around 38 restaurants, mainly in Maryland, Virginia, Pennsylvania, Delaware, and the District of Columbia, with additional sites in New Jersey and West Virginia. The brand's growth has been deliberate, emphasizing regional strength and consistent operations rather than rapid national expansion.

Under the leadership of CEO Robert Phillips, who brings extensive experience in food service and franchising, California Tortilla has maintained a stable and credible operation. Its adaptable store formats and proven franchise model make it an appealing option for landlords and developers looking for established, regionally recognized fast-casual tenants. The chain continues to prioritize quality, customer engagement, and community involvement, ensuring its place in the competitive fast-casual Mexican segment. As it explores new markets and franchise opportunities, California Tortilla balances tradition with innovation, remaining a key player in its field.