Carter’s

Carter's, Inc., established in 1865 by William Carter in Massachusetts, has grown into the largest branded marketer of young children's apparel in North America. As of November 2025, Carter's operates over 1,000 stores worldwide, offering a diverse range of children's clothing and related products. The company is well-known for its portfolio of brands, which includes Carter’s, OshKosh B’gosh, Skip Hop, Child of Mine, Just One You, Simple Joys, and Little Planet. Each brand caters to different segments of the baby and young children's market, allowing Carter's to maintain a strong presence in major department stores, national chains, and specialty retailers across the United States, Canada, and select international markets.

In recent years, Carter's has shifted its focus toward optimizing its existing operations rather than aggressive expansion. The company announced plans to close up to 150 North American stores by 2027 and reduce its office staff by 15% to enhance profitability. This strategic move is part of a broader effort to strengthen its core markets and improve store performance. Carter's is also investing heavily in its digital channels and consumer experience, ensuring it remains a leader in the children's apparel market.

Headquartered in Atlanta, Georgia, and publicly traded on the New York Stock Exchange under the ticker symbol CRI, Carter's continues to leverage its brand trust and multi-channel business model. Its scale and diverse store formats, including full-price stores, outlet locations, and specialty concepts, make it a significant anchor in family-focused retail environments.