Chuze Fitness

Chuze Fitness is a prominent fitness club operator that has carved out a niche by offering affordable and high-value gym experiences. Established in 2008 in Carlsbad, California, by a team of seasoned fitness industry professionals including CEO Cory Brightwell, the company has grown with a clear mission: to make fitness accessible to a wide audience. By maintaining low membership costs while providing premium facilities, Chuze Fitness has cultivated a welcoming, community-focused environment.

As of November 2025, Chuze Fitness operates 42 locations across the Southwestern United States, with a presence in California, Arizona, Colorado, New Mexico, and Texas. The company's expansion into Texas in 2022 marked a pivotal moment, broadening its reach beyond its initial strongholds in California and Arizona. Recent openings in El Paso, Texas, exemplify its ongoing commitment to growth in both established and emerging markets. Chuze Fitness is known for its large-format gyms, which feature amenities such as turf training zones, group exercise studios, pools, saunas, and childcare services. These facilities cater to a diverse clientele, from casual gym-goers to dedicated fitness enthusiasts.

Chuze Fitness has demonstrated a robust growth strategy by targeting high-visibility retail centers and repurposing big-box spaces, focusing on both suburban and urban growth corridors. The leadership team, led by Cory Brightwell, employs a data-driven approach to site selection and member engagement, using technology to enhance the member experience and streamline operations. All Chuze Fitness locations are company-owned, ensuring a consistent level of service and quality across its portfolio.

For commercial real estate professionals, Chuze Fitness is a reliable and expanding anchor tenant. Its large-format, amenity-rich clubs are well-suited to shopping centers and mixed-use developments, offering a dynamic way to attract health-conscious consumers and invigorate retail spaces with steady foot traffic.