City Furniture

City Furniture is a Florida‑based home furnishings retailer that sells a full range of residential furniture and mattresses through showrooms, outlet stores, and a growing e‑commerce platform. The company operates under the City Furniture name and as a major Ashley Furniture HomeStore licensee, giving it broad coverage across price points and styles. As of August 2024, City Furniture operates about 30 showrooms and outlets, along with multiple Ashley licensee locations, creating one of the largest furniture store footprints in Florida.

The company’s story begins in 1971, when founder Kevin Koenig opened a single waterbed store in South Florida that evolved into the Waterbed City chain. In the 1990s, the business shifted away from waterbeds, rebranded as City Furniture, and moved into full‑line home furnishings, pairing the new name with larger showrooms that could display complete room settings. A key milestone came in 2011, when City Furniture became the Southeast’s largest Ashley Furniture HomeStore licensee. That step added a nationally recognized value brand to its portfolio and helped fuel multi‑format growth across Florida.

Over the last decade, and especially in the past five years, City Furniture has invested heavily in infrastructure to support expansion. The company developed a large corporate headquarters and distribution center in Tamarac and established a major distribution hub in Ocoee to serve Central and West Florida. These facilities support store growth, same‑day and next‑day delivery in core markets, and the continued rise of online sales. Recent openings and announcements point to an active pipeline focused on Central and Southwest Florida, including the Orlando–Kissimmee, Tampa–St. Petersburg, Fort Myers, and Naples corridors, along with selective infill in South Florida and other Central Florida growth areas.

Today the company is led by CEO Andrew Koenig, the second generation of family leadership. City Furniture employs more than 2,500 people and generates annual revenue in the mid‑nine‑figure range, giving it meaningful scale for a regional furniture chain. Its stores range from large, full‑line showrooms to smaller format and outlet locations, allowing the brand to fit into different center types while still operating as a destination retailer that draws customers from a wide trade area.

For landlords, brokers, and developers, City Furniture functions as a stable, traffic‑driving tenant that typically occupies larger format boxes in power centers and other high‑visibility retail corridors. The mix of City Furniture showrooms, Ashley licensee stores, and outlets gives owners flexibility on size and configuration, including backfilling former big‑box or junior‑anchor spaces. With ongoing openings, relocations, and remodels across Florida, supported by in‑house real estate and construction teams, City Furniture remains an active participant in large‑format retail leasing in the state’s major and emerging markets.