Crazy Shirts

Crazy Shirts is a specialty apparel retailer that has been creating island-inspired clothing since its founding in 1964. The company began its journey in Honolulu, Hawaii, where it initially sold hand-printed T-shirts on the iconic Waikiki Beach. Known for its original artwork and vibrant colors, Crazy Shirts quickly became a favorite among both locals and tourists. Over the years, the brand has expanded its offerings to include a diverse range of apparel for men, women, and children, as well as unique accessories. Their products are distinguished by exclusive artwork and specialty dyes, such as those made from Kona coffee and volcanic ash.

A significant milestone in Crazy Shirts' history occurred during the 1970s and 1980s when it ventured beyond Hawaii, opening its first stores in California and other prime tourist spots. This expansion helped solidify its reputation as a purveyor of Hawaiian lifestyle apparel. As of November 2025, Crazy Shirts operates 35 stores across key locations in Hawaii, California, Florida, Nevada, and Colorado. The company strategically focuses on high-traffic resort and tourist markets, evaluating potential sites for their tourist appeal and retail synergy.

Crazy Shirts continues to operate from its headquarters in Honolulu, where it designs and produces much of its merchandise in-house. This commitment to quality and artisanal craftsmanship distinguishes it from larger, mass-market competitors. The company maintains a steady growth strategy, selectively expanding into new resort destinations while leveraging a robust e-commerce platform to reach a global audience.

For those in the commercial real estate sector, Crazy Shirts is an attractive tenant due to its established presence and consistent ability to draw foot traffic. It thrives in both mall and street retail environments, emphasizing experiential retail that enhances customer engagement. As a privately held and independent company, Crazy Shirts has remained resilient in the specialty retail market, employing around 350 people and generating an estimated annual revenue of $40 million.