Cricket Wireless

Cricket Wireless, a prominent name in the prepaid wireless service sector, operates under the ownership of AT&T Inc., a relationship that began in 2014. Established in 1999, Cricket started as a regional carrier offering affordable, no-contract mobile plans. This approach quickly allowed it to extend its reach across the United States. The acquisition by AT&T was a pivotal moment for Cricket, providing access to AT&T's extensive nationwide network and enabling the company to enhance its services to millions.

As of November 2025, Cricket Wireless has grown to serve over 5 million subscribers through more than 4,000 retail locations, which include both company-owned and authorized dealer stores. Its presence spans all 50 states and Puerto Rico. The company is headquartered in Atlanta, Georgia, and employs a workforce ranging from 1,001 to 5,000 people.

In recent years, Cricket has focused on expanding its retail footprint, opening new stores and remodeling existing ones in high-growth and underserved areas. The company strategically targets urban, suburban, and rural locations, particularly in high-traffic shopping centers and community retail corridors. This expansion reflects Cricket's commitment to physical retail as a vital channel for customer engagement and service.

Cricket's retail formats are diverse, including standalone shops, mall kiosks, and co-branded locations within multi-tenant retail centers. This flexibility allows Cricket to integrate seamlessly into various shopping environments. The brand is known for its straightforward prepaid plans, competitive pricing, and wide device compatibility, making it an attractive option for value-conscious consumers and families.

For commercial real estate professionals, Cricket Wireless represents a stable and expanding tenant. Its national scale and consistent growth strategy, coupled with its adaptable retail formats, make it a dependable anchor or co-tenant in a variety of retail settings. The company continues to invest in new locations and remodels, focusing on enhancing accessibility and customer experience in both established and emerging markets.