Cups Frozen Yogurt

Cups Frozen Yogurt, founded in 2010, carved out a niche in the self-serve frozen yogurt market with its lively, club-like atmosphere. The brand set itself apart by offering a diverse selection of yogurt flavors and toppings, appealing to a younger audience through vibrant store designs and upbeat music. At its height, Cups experienced swift growth, expanding beyond New Jersey into New York, largely driven by franchise opportunities. By 2013, the company had established over 20 locations, primarily in the Northeast, and was celebrated for its distinctive take on the frozen yogurt experience.

Fast forward to November 2025, and the landscape for Cups has changed considerably. The brand now operates just three stores, all located in New Jersey, as it navigates industry challenges and evolving consumer tastes. This shift reflects a broader contraction in the market and a strategic decision to concentrate on maintaining its core locations. Despite this scale-back, Cups remains under the ownership of The Briad Group, a well-regarded name in the hospitality sector.

Cups Frozen Yogurt continues to be recognized for its high-traffic, youth-oriented store formats, and its past rapid expansion offers valuable insights into the self-serve frozen yogurt industry. While not actively pursuing new growth, the brand's enduring presence in select markets underscores its adaptability and the lasting appeal of its unique concept.