Daiso

Daiso Industries Co., Ltd., headquartered in Hiroshima, Japan, is a prominent global discount retail chain known for its extensive range of household goods, stationery, beauty products, and snacks. These items are typically priced at 100 yen, reflecting the brand's commitment to affordability. The company was founded in 1972 by Hirotake Yano, who started with a mobile street vending operation before opening the first permanent store in 1977. Since then, Daiso has evolved into one of the world's largest variety store chains, boasting over 6,500 locations worldwide as of October 2025. This includes a significant presence in Japan with 4,600 stores, and hundreds more across North America, Asia, and Australia.

Daiso's international expansion gained momentum in the 2000s, with the United States becoming a key market. Daiso USA now operates over 200 stores, contributing to the brand's global reach. The company has also established a strong foothold in countries like Taiwan and Thailand. In December 2023, Daiso Korea became fully independent, marking a strategic shift in the brand's international operations.

In recent years, Daiso has diversified its offerings by launching specialty concepts such as Standard Products and THREEPPY. These upmarket chains provide curated selections at slightly higher price points, while still maintaining the brand's core values of affordability and innovation. This diversification allows Daiso to appeal to a broader demographic and adapt to local consumer preferences.

Daiso's retail footprint is strategically positioned in high-traffic shopping centers and urban districts, with store formats ranging from compact to larger flagship locations. The company's ability to generate consistent foot traffic and its flexible approach to store formats make it an attractive partner for commercial real estate professionals. As of October 2025, Daiso is actively expanding its global presence, with new store openings planned in the United States, Southeast Asia, and Australia. The company is particularly focused on suburban markets in North America and exploring new international regions.

Privately held, with majority ownership retained by Hirotake Yano and his family, Daiso continues to seek new growth opportunities. Its strategic expansion and operational efficiency ensure it remains a significant player in the global retail landscape.