Danice Stores

Danice Stores was a well-known discount retail chain that focused on women's apparel and accessories, catering primarily to urban communities in New York City and the surrounding Tri-State area. Established in 1987, the company began with a single store in Brooklyn and expanded to over 20 locations by the mid-2010s. Danice was recognized for offering affordable fashion and essentials, appealing to budget-conscious shoppers with a frequently updated selection of merchandise sourced both domestically and internationally.

By January 2020, Danice operated 16 stores, strategically located in Brooklyn, Queens, the Bronx, and Manhattan, with additional sites in New Jersey and Connecticut. The stores were typically situated in high-traffic urban areas, ranging from 5,000 to 10,000 square feet, and were adept at fitting into dense retail environments and areas with strong transit links. Throughout the 2000s, Danice maintained a steady expansion strategy, focusing on underserved retail districts and utilizing its adaptable store format to secure leases in strip centers and standalone buildings.

The brand was valued by commercial real estate professionals for its dependable tenancy, straightforward build-out needs, and ability to generate consistent foot traffic, making it a favored anchor for urban retail developments. However, in late 2020, Danice Stores ceased operations due to a combination of declining sales during the pandemic and heightened competition from larger discount chains. In March 2021, the company's assets were acquired by Urban Retail Investment Group, leading to the closure of most locations and the reassignment of some leases to other apparel retailers. Despite its closure, Danice's former sites continue to be attractive to discount and value apparel tenants seeking established urban locations.