Daniel’s Jewelers

Daniel's Jewelers is a well-established, family-owned jewelry retailer known for its fine jewelry, diamonds, watches, and custom pieces. Founded in 1948 by Daniel Frank in Culver City, California, the company began as a single neighborhood store. Over the years, it has grown into a prominent chain with a reputation for personalized service and accessible financing options, making jewelry ownership attainable for a wide range of customers.

By the 1980s, Daniel's Jewelers had expanded throughout Southern California, becoming a trusted name in the region. Today, as of November 2025, the company operates over 110 stores across California, Texas, Arizona, Nevada, New Mexico, and Florida. These stores are primarily located in major shopping malls and regional centers, where they serve as a consistent draw for shoppers.

In recent years, Daniel's Jewelers has focused on expanding its presence in the Southwest and Southeast, with notable store openings in Texas and Florida. This strategic push into new markets highlights the company's commitment to growth, particularly in high-growth suburban and urban areas. The company actively seeks new locations in established retail corridors and underserved communities, maintaining a robust pipeline of new leases and remodels.

Led by the third generation of the founding family, Daniel's Jewelers remains privately held and continues to emphasize community engagement and a hands-on approach to operations. Its flexible store formats and ability to adapt to various retail environments make it an attractive anchor for landlords and leasing professionals. The company's ongoing expansion and focus on underserved markets underscore its role as a reliable and growth-oriented retail partner in the jewelry sector.