Design Within Reach

Design Within Reach, established in 1998, has carved out a significant presence in the U.S. as a retailer specializing in authentic modern furniture and home accessories. The company was founded with a clear mission: to make iconic modern design accessible to a wider audience. Initially starting as a catalog-based business, Design Within Reach has evolved into a prominent omnichannel retailer. It now operates a robust e-commerce platform alongside a network of physical showrooms located in major metropolitan areas.

A pivotal moment in the company's journey was its acquisition by Herman Miller, Inc. in 2014, a move that allowed Design Within Reach to broaden its product range and benefit from Herman Miller's extensive expertise in furniture design and manufacturing. This acquisition helped the company strengthen its foothold in the premium modern furniture market. As of November 2025, Design Within Reach has expanded to operate 31 retail studios and outlets across key urban markets in the United States, with notable flagship stores in cities like New York, Los Angeles, San Francisco, and Chicago. These showrooms are celebrated for their immersive, gallery-like environments, which provide customers with a unique opportunity to engage with products in thoughtfully curated settings.

In recent years, Design Within Reach has maintained a focus on growth, particularly through new store openings and digital advancements. The company is actively expanding its presence in high-density urban centers and affluent suburban areas, seeking out high-traffic locations and established retail corridors. Its store formats vary from expansive studios to more compact outlets, each designed to resonate with local markets while delivering a consistent brand experience.

For commercial real estate professionals, Design Within Reach is an attractive tenant due to its reputation for authenticity, quality, and design leadership. The brand's ability to draw design-conscious customers makes it a valuable addition to premium shopping districts. Its ongoing expansion and commitment to experiential retail highlight its continued relevance and adaptability in the evolving retail landscape.