Diamond Vogel Paint Centers

Diamond Vogel Paint Centers is a well-established name in the paint and coatings industry, with a strong presence in the Midwest. The company was founded in 1926 by Andrew Vogel in Orange City, Iowa, and has grown substantially from its humble beginnings as a small regional paint producer. Today, Diamond Vogel is a vertically integrated operation, encompassing manufacturing, distribution, and retail capabilities.

As of November 2025, Diamond Vogel operates 65 company-owned paint centers. These stores are strategically located in Iowa, Minnesota, Nebraska, South Dakota, North Dakota, Missouri, Kansas, and Wisconsin. The company focuses on providing a comprehensive range of architectural, industrial, and specialty coatings. They also offer valuable services such as color matching and consulting, catering to contractors, property managers, and institutional clients.

In recent years, Diamond Vogel has continued to invest in its core Midwest markets. This includes opening new paint centers and industrial service locations in areas with high growth potential, as well as upgrading existing stores to enhance the customer experience. The company targets secondary and tertiary markets where there is strong demand from contractors and institutions, leveraging its regional manufacturing and distribution strengths.

Diamond Vogel remains privately held and family-owned, maintaining a reputation for quality, service, and community engagement. Its growth strategy is steady, focusing on strengthening its presence in the Midwest while exploring opportunities in adjacent regions. The company is recognized for its stable, multi-format retail presence and consistent demand for well-located sites. This makes Diamond Vogel a reliable and creditworthy tenant, capable of anchoring neighborhood and community shopping centers with a blend of professional and DIY customer traffic.