Different Twist Pretzel Co

Different Twist Pretzel Co is a specialty retailer and wholesaler that has carved out a niche in the soft pretzel market with its innovative approach to this beloved snack. Founded in 2012 by a group of entrepreneurs in Pennsylvania, the company set out to transform the traditional pretzel experience by offering a variety of new flavors, fillings, and formats. This fresh take on a classic treat quickly gained popularity through initial pop-up locations at regional malls and events, which paved the way for permanent storefronts in bustling retail centers.

By 2015, Different Twist Pretzel Co had gained a loyal following, thanks to its signature stuffed pretzels and customizable menu, appealing to both individual customers and catering clients. As of November 2025, the company operates eight stores, primarily located in suburban shopping centers and college towns across Pennsylvania and New Jersey. This strategic placement allows the brand to capitalize on high-traffic environments and cater to a diverse customer base.

In recent years, Different Twist Pretzel Co has maintained a steady growth trajectory, focusing on expanding into nearby markets such as the Philadelphia Metro, Central Pennsylvania, Northern New Jersey, and Delaware. The company is known for its flexible retail formats, which include both kiosks and inline stores, making it a versatile tenant for a variety of commercial spaces. Its adaptability and ability to generate consistent foot traffic have made it a respected name among commercial real estate professionals.

The leadership team at Different Twist Pretzel Co continues to innovate, exploring new product offerings and forming strategic partnerships to ensure the brand remains competitive in the snack food industry. This commitment to evolution and quality positions the company as a valuable tenant and partner in the commercial real estate landscape.