Dollar Rent-A-Car / Thrifty Car

Dollar Rent-A-Car and Thrifty Car Rental, both under the ownership of Hertz Global Holdings, are well-established names in the car rental industry. Thrifty began its journey in 1958, followed by Dollar in 1965. A pivotal moment for these brands was their merger in 1997, forming the Dollar Thrifty Automotive Group, which enabled them to better serve value-conscious travelers and business clients across North America and beyond. This merger laid the groundwork for their acquisition by Hertz Global Holdings in 2012, a move that integrated them into one of the largest car rental networks globally.

As of November 2025, Dollar and Thrifty operate within Hertz’s expansive portfolio, which boasts over 11,000 rental locations in 160 countries. Their presence is notably strong in airports and urban centers across the United States, Canada, Europe, and other key regions. The brands are committed to offering affordable and dependable vehicles, focusing on enhancing the rental experience for both leisure and business customers.

In recent years, Dollar and Thrifty have concentrated on optimizing their existing locations rather than pursuing aggressive expansion. Their strategy includes significant investments in digital technology and fleet upgrades, which align with their focus on high-traffic travel corridors and major metropolitan areas. For commercial real estate professionals, the brands' extensive scale and operational reliability, coupled with their consistent need for strategic sites near transportation hubs, position them as credible and stable tenants in developments centered around mobility.