Drybar

Drybar is a prominent beauty brand specializing in blowouts, with a network of salons across the United States. Established in 2010 by Alli Webb in Los Angeles, Drybar emerged to meet the demand for affordable, high-quality hair styling services that focus solely on blowouts, without offering cuts or color. This unique concept quickly resonated with consumers, leading to rapid expansion from its initial location to over 150 stores nationwide as of November 2025. The brand is now well-represented in major urban centers such as New York, Chicago, Dallas, and Miami.

Drybar's approach is centered on delivering a consistent and luxurious experience for clients, complemented by its own line of hair care products and tools. These products are available both in-store and through major retail partners like Sephora and Ulta, enhancing the brand's visibility and reach. In January 2020, Drybar was acquired by Helen of Troy Limited, a global consumer products company, which has provided additional resources and support for its growth.

In recent years, Drybar has continued to strategically expand by opening new locations in high-traffic urban and suburban areas. Notable recent openings include The Bowl at Ballantyne in Charlotte, North Carolina, in 2024. The company is actively pursuing opportunities in mixed-use developments and lifestyle centers, with a focus on cities such as Charlotte, Dallas, Chicago, Miami, and New York.

For those in the commercial real estate sector, Drybar stands out due to its strong brand recognition, consistent customer draw, and adaptable store format. These attributes make it an appealing tenant for lifestyle centers and urban retail projects, reinforcing its position as a dynamic player in the beauty services industry.