Eddie Bauer

Eddie Bauer, an iconic American retailer, has been a staple in the outdoor apparel and gear industry since its founding in 1920 by its namesake in Seattle, Washington. Initially, the company focused on tennis and golf equipment, but it soon gained widespread acclaim with the introduction of its patented down jacket in 1936. This innovation marked the beginning of Eddie Bauer's journey as a trusted provider of outdoor clothing and equipment, catering to both adventurers and everyday consumers.

Today, Eddie Bauer is a subsidiary of SPARC Group LLC, which acquired the company in June 2021. As of November 2025, Eddie Bauer operates approximately 250 stores across the United States and Canada. These include both full-price and outlet locations, strategically positioned in lifestyle centers, outlet malls, and bustling urban areas. The company's headquarters remain in the Seattle metropolitan area, a nod to its Pacific Northwest roots.

In recent years, Eddie Bauer has embraced an omnichannel approach to retail, enhancing its e-commerce capabilities while selectively expanding its physical presence in key markets such as the Pacific Northwest, California, the Northeast, the Midwest, and Canada. This strategy allows Eddie Bauer to adapt to changing consumer preferences while maintaining its reputation for quality and innovation.

For commercial real estate professionals, Eddie Bauer represents a valuable tenant due to its established brand reputation, flexible store formats, and ability to draw a loyal customer base. The company's focus on creating experiential retail environments adds to its appeal in competitive leasing markets. Eddie Bauer's leadership team, with expertise in retail operations and real estate, continues to drive the brand's expansion and evolution, ensuring its relevance in the ever-changing outdoor retail landscape.