Erbert & Gerbert’s Subs & Clubs

Erbert & Gerbert’s Subs & Clubs is a quick-service sandwich chain that specializes in submarine sandwiches, soups, and catering. The company was founded in 1988 in Eau Claire, Wisconsin, by Kevin and Beth Schippers, who opened their first shop as a tribute to stories Kevin’s father shared with him—stories that inspired the unique names of their sandwiches.

From its beginnings as a single neighborhood shop, Erbert & Gerbert’s has steadily grown through franchising, reaching 50 locations by 2004. Over the past five years, the brand has expanded its reach beyond the Upper Midwest, entering new markets such as Texas and Georgia, while continuing to strengthen its presence in Wisconsin, Minnesota, Iowa, and North Dakota. As of November 2025, the chain operates approximately 70 stores.

Erbert & Gerbert’s has evolved to meet changing consumer habits and real estate opportunities by prioritizing flexible store formats and digital ordering platforms. The company is actively opening locations in college towns, urban centers, and select suburban markets, with a particular focus on non-traditional venues like hospitals and universities. This approach has allowed the brand to adapt to a variety of spaces and drive growth in both established and emerging markets.

The company’s longevity and consistent regional presence have earned it a reputation for reliability and creativity, supported by ongoing investments in menu innovation and community engagement. With a steady pipeline of new stores slated for 2025 and 2026, Erbert & Gerbert’s continues to demonstrate a growth-oriented posture and a proven ability to partner successfully in both traditional and non-traditional retail environments.