European Wax Center

European Wax Center is an independent public company specializing in professional waxing services and skincare products. The brand was established in 2004 by siblings Joshua and David Coba, who opened the first location in Aventura, Florida. Their approach to franchising enabled rapid national growth, transforming a single center into the largest specialty waxing chain in the United States.

As of November 2025, European Wax Center operates over 1,000 locations across 44 states. The company’s consistent store format and recognizable brand have made it a familiar presence in both urban and suburban retail corridors, particularly within high-traffic shopping centers. Its franchise model has supported steady expansion into established and emerging markets, with a robust pipeline that reflects ongoing demand for personal care services.

A significant milestone in the company’s history was its public offering in August 2021, when European Wax Center began trading on NASDAQ under the ticker EWCZ. In fiscal year 2024, systemwide sales reached $951 million, underscoring the brand’s scale and consumer appeal. Over the past five years, European Wax Center has continued to evolve by investing in proprietary products, such as its Comfort Wax and a growing skincare line, while maintaining a focus on operational consistency and franchise support.

For commercial real estate professionals, European Wax Center’s national footprint, reliable store format, and sustained growth posture make it a credible and sought-after tenant for retail developments. The company’s expansion into high-growth metropolitan areas and its preference for visible, accessible locations have helped reinforce its position as a leader in the personal care sector. Franchise and real estate contacts are primarily managed through LinkedIn and corporate channels.