Favorite Daughter

Favorite Daughter is a contemporary women's apparel brand that has made a name for itself with its stylish basics and trend-driven collections. The company was founded in 2020 by Erin and Sara Foster, who leveraged their celebrity status to create a strong digital presence and direct-to-consumer sales model. A significant milestone for the brand was the opening of its first physical store on Melrose Place in Los Angeles in late 2021, marking its evolution from an online-only entity to a brand with a physical retail presence.

As of November 2025, Favorite Daughter operates five stores in prominent U.S. cities, including Los Angeles, New York City, Dallas, Miami, and Scottsdale. The brand is known for its strategic choice of locations in high-traffic, fashion-forward neighborhoods, focusing on quality over quantity. This selective approach targets affluent urban shoppers and includes pop-up stores to explore new markets.

The company has adopted a measured yet opportunistic growth strategy, with recent store openings in prestigious areas such as Madison Avenue in New York and Highland Park Village in Dallas. Favorite Daughter prioritizes flagship locations in major metropolitan areas, supported by a strong e-commerce platform and frequent collaborations with influencers.

In the world of commercial real estate, Favorite Daughter is recognized for its strong brand presence, celebrity influence, and ability to attract foot traffic to premium retail areas. The brand's stores are typically situated in upscale shopping districts, enhancing the appeal and vibrancy of these locations for landlords and neighboring businesses.

Today, Favorite Daughter continues to expand its product range and retail footprint, balancing digital innovation with engaging in-store experiences. Its combination of celebrity appeal, curated collections, and strategic location choices makes it a desirable tenant in the competitive women's fashion retail market.