Fiesta Auto Insurance

Fiesta Auto Insurance is a retail insurance and tax services provider with a strong presence in multicultural communities across the United States. The company was founded in 1999 as a single storefront in Southern California, originally focused on making auto insurance and tax preparation accessible to underserved populations. Over the past twenty-five years, Fiesta has evolved from a local brokerage into a multi-state franchise network.

As of November 2025, Fiesta Auto Insurance operates approximately 210 franchised locations in more than ten states, with a concentration in California, Texas, Nevada, Arizona, Florida, and Illinois. The company’s footprint extends across major metropolitan areas such as Los Angeles, Houston, Dallas, Las Vegas, and Miami. In recent years, Fiesta has focused on infill growth within established markets while also entering new neighborhoods in high-growth Hispanic and multicultural regions throughout the Southwest, Texas, and Florida. The brand continues to actively recruit new franchisees and seeks retail sites in both urban and suburban settings with strong visibility and traffic.

A significant milestone in Fiesta’s trajectory came in 2018, when its parent company, Insurvia, received backing from Gemspring Capital. This investment has supported Fiesta’s ongoing expansion and operational improvements. The company’s retail model centers on walk-in storefronts staffed by bilingual teams, offering a broad portfolio of insurance products that includes auto, home, renters, business, and roadside assistance. Fiesta’s approach combines in-person service with digital quoting tools, making it accessible to a wide range of customers.

Fiesta Auto Insurance has built credibility through its scale, brand recognition, and consistent focus on multicultural markets. Its flexible retail formats and ongoing franchise growth have established it as a notable player in the insurance sector, with continued opportunities for expansion in both new and existing markets.