Fiesta Insurance

Fiesta Insurance is a retail insurance and tax services provider with a focus on serving Hispanic and multicultural communities. The company started in 1999 as a single storefront in Southern California. Over the years, Fiesta has steadily expanded its reach, and as of November 2025, it operates 210 locations across more than ten states. Its largest presence is in California, Texas, Arizona, Nevada, and Florida, where it continues to target high-density, diverse neighborhoods.

Fiesta’s core business includes auto, home, renters, and commercial insurance, along with tax preparation and related financial services. Bilingual service is a central part of its approach, helping the brand build trust and long-term relationships within the communities it serves. In 2014, Fiesta Insurance was acquired by Confie, a major privately held insurance brokerage. This partnership has provided Fiesta with additional resources and operational support, fueling further growth and stability.

Over the past five years, Fiesta has accelerated its expansion by enhancing its franchise model and investing in marketing and operational systems. The company is actively seeking new franchisees and retail locations, especially in the Southwest and Southeast. Its real estate strategy emphasizes accessible, high-traffic retail sites in underserved areas, which positions Fiesta as a steady, essential service provider in a variety of retail environments. This approach, combined with the backing of Confie and a proven franchise system, has helped Fiesta Insurance become a recognizable and credible tenant for landlords and developers looking to attract reliable, community-focused operators.