Finish Line

Finish Line is a well-established retailer specializing in athletic footwear, apparel, and accessories, with a presence in major shopping centers across the United States. The company was founded in 1976 in Indianapolis, Indiana, starting as a single store and gradually building a reputation for offering a wide selection of performance and lifestyle sneakers. Over the decades, Finish Line expanded steadily, responding to the rise of sneaker culture and the growing popularity of athletic brands.

A significant turning point came in June 2018, when Finish Line was acquired by JD Sports Fashion plc. This move integrated Finish Line into a global retail group, providing access to broader resources and international expertise. Since then, the brand has refined its approach, focusing on optimizing its store fleet and expanding its footprint in high-traffic malls and urban retail corridors. One notable area of growth has been the expansion of branded shop-in-shops within Macy’s locations, which has increased the brand’s visibility in top-tier markets.

As of November 2025, Finish Line operates approximately 660 standalone stores nationwide and maintains a strong presence with more than 450 shop-in-shops inside Macy’s. The company continues to evaluate new locations in the country’s largest metropolitan areas and is open to relocations and remodels that enhance the customer experience and strengthen the brand’s appeal. Finish Line’s flexible formats, including traditional mall stores and high-visibility shop-in-shops, make it adaptable to a variety of retail settings.

In recent years, Finish Line has demonstrated a commitment to selective growth, prioritizing urban retail corridors and high-traffic regional malls. Its scale, established reputation, and willingness to evolve store formats have made it a credible and attractive tenant for premier retail destinations.