First Choice Hair Cutters

First Choice Haircutters is a Canadian salon chain that specializes in walk-in haircare services for men, women, and children. The company was founded in 1980 and quickly became known for its accessible, no-appointment-needed approach, which helped it expand across Canada and into select U.S. markets. By the late 1990s, First Choice Haircutters had reached over 400 locations, establishing itself as one of the largest value-driven salon brands in North America.

As of November 2025, First Choice Haircutters operates approximately 250 salons, with its footprint focused in Ontario, Alberta, British Columbia, and Manitoba. The brand is owned by Regis Corporation, a publicly traded company on the NYSE, which provides the chain with strong operational support and industry expertise.

Over the past five years, First Choice Haircutters has concentrated its growth in Canadian markets, especially in suburban and urban retail centers with high residential density and strong visibility. The company has opened new stores in mixed-use developments and grocery-anchored plazas, favoring high-traffic corridors and family-oriented neighborhoods. This approach allows the brand to adapt to both new builds and second-generation retail spaces, offering a flexible format that fits a variety of retail environments.

First Choice Haircutters is recognized for its stable operations and long-term occupancy, making it a reliable tenant for landlords and developers. The brand’s consistent service model and ongoing selective expansion signal a steady growth posture and a credible presence in the Canadian retail landscape.