About Fleet Farm
Company overview and description
Fleet Farm is a Midwestern retailer offering a wide range of goods for farmers, outdoor enthusiasts and households. Established in 1955 in Marshfield, Wisconsin by the Mills family, the company has grown from a single feed mill and hardware store into a regional chain. After decades operating as Mills Fleet Farm, it simplified its name to Fleet Farm in 2018.
Headquartered in Appleton, Wisconsin, the privately held company operates 50 stores across Wisconsin, Minnesota, Iowa, North Dakota and South Dakota as of July 2025. Fleet Farm continues to expand its presence across the Upper Midwest by opening large, freestanding stores with adjacent convenience services in suburban and exurban markets with strong highway visibility.
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Company Information
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Contact Information
Corporate Address
Appleton, WI 54915
United States
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Key Metrics
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Business Type
Home Improvement & Hardware
Parent Company
Golub Capital
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Franchise Information
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Store Locations
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