Florida Blue

Florida Blue is a health insurance provider with deep roots in Florida, originally founded in 1944 as Blue Cross and Blue Shield of Florida. Today, the company operates as a not-for-profit subsidiary of GuideWell Mutual Holding Corporation, which oversees Florida Blue and related health businesses. As of November 2025, Florida Blue maintains a network of 30 retail centers across the state, serving all 67 counties from its headquarters in Jacksonville.

Over the past five years, Florida Blue has steadily expanded its retail footprint, focusing on opening new centers in high-growth and underserved areas such as Orlando, Tampa, Miami, Fort Lauderdale, Jacksonville, and Southwest Florida. This expansion is part of a broader effort to make health insurance more accessible and to strengthen connections with local communities. The company has also invested in partnerships with healthcare providers, aiming to enhance service and engagement at the neighborhood level.

A notable milestone in Florida Blue’s history was the formation of GuideWell Mutual Holding Corporation in 2014, which unified several health-focused businesses under one parent organization. In recent years, Florida Blue has evolved by embracing digital tools and personalized service, making it easier for members to access care and information. With a statewide presence and a reputation for stability, Florida Blue is recognized as a credible and established operator in the healthcare sector. Its approach to growth and community engagement positions it as a relevant tenant for a variety of retail and mixed-use formats, especially as healthcare delivery continues to adapt to consumer needs and local market dynamics.