Flowerama

Flowerama is a retail florist chain with a long-standing presence in the Midwest and South, known for offering fresh-cut flowers, floral arrangements, plants, and gift baskets to both walk-in customers and online shoppers. The company was established in 1967 in Des Moines, Iowa, by the Rivers family, who set out to create a floral retail concept that could deliver value and volume, positioning Flowerama to compete with supermarkets and independent florists.

Through the late 1980s, Flowerama grew quickly by franchising, reaching over 100 stores and building a reputation for accessible pricing and convenient neighborhood locations. A significant milestone came in 1994 when Flowerama was acquired by 1-800-FLOWERS.COM, Inc., a major player in the floral and gifting industry. This acquisition allowed Flowerama to benefit from a national distribution network and strengthened its brick-and-mortar operations.

As of November 2025, Flowerama operates 30 stores across the United States, with its footprint concentrated in Iowa, Nebraska, Ohio, and Texas. The company continues to serve customers through a robust e-commerce platform alongside its physical locations. Over the past five years, Flowerama has focused on measured expansion in secondary and tertiary markets, emphasizing franchise growth and integrating digital sales. The brand has also modernized its store formats and targeted suburban retail centers that align with favorable demographic trends.

Flowerama’s established brand, stable store count, and flexible retail formats make it a reliable tenant for neighborhood shopping centers and busy retail corridors. The company’s ongoing expansion is deliberate, with franchise opportunities available in select Midwest and Southern markets. Backed by its parent company’s resources, Flowerama maintains operational efficiency while adapting to evolving consumer preferences and retail environments.