Fresh to Order

Fresh to Order, often called F2O, is a fast-casual restaurant group founded in 2006 by Pierre Panos in Atlanta, Georgia. The brand was created to offer chef-driven meals with a focus on fresh ingredients and healthy choices, aiming to deliver the quality of fine dining in a more accessible, casual setting. Over the years, Fresh to Order expanded across the Southeast, reaching a high of 15 stores in 2017.

As of November 2025, Fresh to Order operates 7 locations, primarily centered in the Atlanta area, with additional presence in Nashville and Charlotte. This current footprint reflects a deliberate strategy to concentrate on core Southeastern markets after stepping back from less profitable regions. In the past five years, the company has shifted from rapid expansion to a more measured approach, prioritizing the optimization of existing stores and carefully considering new sites, especially in high-density urban and transit-oriented developments.

The brand has explored various formats, including airport and university locations, and continues to maintain an active franchise program, though new openings are selective. Fresh to Order’s reputation for culinary quality and operational flexibility has helped it adapt to both urban and suburban environments, making it a reliable tenant for mixed-use and retail projects. The company’s social media presence is consistently updated, and all real estate contacts are verified, underscoring its credibility and professionalism in site selection and market engagement. Fresh to Order is owned by Sterling Hospitality, which also operates other restaurant concepts.