FreshBerry

FreshBerry is a frozen yogurt café concept founded in 2007 in Tulsa, Oklahoma by Beautiful Brands International, a company known for developing and managing quick-service restaurant brands. The FreshBerry experience centers on self-serve frozen yogurt with a selection of fresh fruit and dry toppings, designed to appeal to families and health-conscious guests in a relaxed, contemporary setting.

The brand saw rapid growth in its early years, reaching a peak of more than forty locations by 2011. This milestone included a notable expansion into the Middle East, with stores opening in Saudi Arabia and the United Arab Emirates through franchise agreements. Over the following decade, FreshBerry’s footprint contracted, and by 2020, most U.S. locations had closed.

As of November 2025, FreshBerry operates just three stores, maintaining a modest international presence primarily through legacy franchises in the Middle East. The company is not actively pursuing new franchise opportunities or market expansion, and its focus remains on supporting existing locations. Social media activity and broader brand marketing have been minimal since 2020.

For commercial real estate professionals, FreshBerry stands out for its history of swift expansion, experience in international franchising, and ability to adapt its store format to a variety of settings. The brand’s trajectory offers insight into the lifecycle of a fast-casual dessert concept, especially one that has navigated both domestic contraction and international endurance.