Freshii

Freshii is a Canadian quick-service restaurant brand known for its menu of customizable, health-focused meals, including salads, wraps, bowls, burritos, soups, and smoothies. The company was founded in 2005 by Matthew Corrin, who opened the first location in Toronto’s financial district with the goal of making nutritious food more accessible to busy urban consumers. Over the next decade, Freshii expanded rapidly through franchising, reaching more than 300 locations across over 20 countries by 2018.

As of November 2025, Freshii operates approximately 100 stores, with its current footprint concentrated in Canada and a presence in more than 15 international markets. The brand’s international reach includes locations in Latin America, Europe, and the Middle East, where it continues to attract urban professionals and students in high-traffic, mixed-use settings. In recent years, Freshii has shifted its growth strategy, focusing on measured expansion within Canadian urban centers and select international markets. The company now prioritizes non-traditional venues such as airports, hospitals, and universities, adapting its store formats to suit a range of high-traffic environments.

A significant milestone in Freshii’s evolution came in May 2023, when it was acquired by Foodtastic Inc., a Montreal-based multi-brand restaurant franchisor. Under Foodtastic’s ownership, Freshii has emphasized operational efficiency and enhanced franchise support, refining its approach to site selection and market entry. While the U.S. store count has declined, the brand’s credibility and adaptability remain strong, supported by a proven track record in diverse retail environments and a flexible model that appeals to both franchisees and landlords.

Freshii’s ongoing evolution reflects a commitment to sustainable growth and strategic expansion, positioning the brand as a resilient and recognizable player in the fast-casual segment. Its focus on scalable formats and presence in both traditional and non-traditional locations makes it a versatile tenant for a variety of commercial real estate settings.