Fye

FYE, which stands for For Your Entertainment, is a specialty retailer focused on pop culture merchandise, entertainment collectibles, and licensed products. The company began in 1993, building its reputation as a destination for music, movies, and memorabilia. Over the years, FYE adapted to shifts in consumer habits and the rise of digital media by expanding its assortment to include apparel, collectibles, and novelty items that appeal to fans of anime, gaming, and entertainment franchises.

A significant milestone in FYE’s history came in February 2020, when Sunrise Records and Entertainment Ltd., a Canadian company known for revitalizing entertainment retail brands, acquired FYE. This transition marked a new phase, with renewed attention to experiential retail and exclusive merchandise, as well as operational synergies with other North American entertainment retailers under the Sunrise umbrella.

As of November 2025, FYE operates approximately 200 stores across the United States, with a concentration in the Northeast, Midwest, and select urban tourist centers. In recent years, the company has focused on optimizing its existing store portfolio, selectively opening new locations in high-traffic tourist and urban markets rather than pursuing rapid expansion. This measured approach allows FYE to maintain a stable footprint while responding to evolving consumer interests and retail environments.

FYE’s continued presence in key markets, combined with its recognizable brand and evolving store formats, positions it as a credible and flexible tenant for retail centers seeking to attract entertainment-driven foot traffic. The company’s steady scale, experiential focus, and adaptability have helped it remain relevant in a changing retail landscape. FYE stores are corporately owned and not franchised, ensuring consistent brand standards and operational oversight.