GameStop

GameStop is a specialty retailer focused on video games, consumer electronics, and pop culture merchandise, operating both physical stores and e-commerce platforms. The company began in 1996 in Grapevine, Texas, initially building its reputation as a brick-and-mortar destination for new and pre-owned video games and consoles. A major milestone came in 2005, when GameStop acquired EB Games, which expanded its reach into Canada, Australia, and Europe and established the brand as a global player.

As of November 2025, GameStop operates about 4,400 stores across the United States, Canada, Australia, and Europe. Its stores run under several banners, including GameStop, EB Games, and Micromania, with additional pop culture-focused locations under the Zing Pop Culture brand. Over the past five years, the company has shifted from aggressive physical expansion to a strategy centered on optimizing its existing store portfolio and growing its digital channels. This has included closing underperforming locations, investing in e-commerce, and introducing omnichannel retail options that blend online and in-store experiences. While large-scale new store growth is not underway, select markets may see new concepts or remodels as the company adapts to changing consumer preferences.

GameStop’s product selection has evolved to include not only video game hardware and software but also collectibles, trading cards, licensed merchandise, and digital content such as downloads and in-game currency. This diversification has helped the company remain relevant as the retail landscape shifts toward digital sales and flexible fulfillment options.

The company is publicly traded on the New York Stock Exchange under the ticker GME and remains independent. Its established brand, broad geographic footprint, and willingness to adapt store formats to local demand make it a recognized presence in shopping centers and mixed-use developments. GameStop’s ongoing investments in store modernization and omnichannel capabilities continue to support its role as a traffic-driving anchor in a variety of retail settings. For real estate professionals, the company’s scale and adaptability underscore its credibility as a tenant with both national and international reach.