Gap Kids

Gap Kids is a children’s apparel retailer that operates as a division of Gap Inc., a major global clothing company. The Gap brand itself was founded in San Francisco in 1969 by Donald and Doris Fisher, and Gap Kids was introduced in 1986 to serve families looking for stylish, high-quality clothing for children. Since its launch, Gap Kids has become a familiar presence in malls and shopping centers, recognized for its focus on comfortable, modern clothing that appeals to both kids and parents.

As of November 2025, Gap Kids maintains a footprint of approximately 600 stores. The brand has prioritized optimizing its existing locations and investing in store remodels rather than pursuing rapid new store expansion. Over the past five years, Gap Kids has focused on enhancing its omnichannel capabilities, integrating digital tools with physical retail to create a seamless shopping experience for families. This includes a robust e-commerce platform and in-store technology upgrades, which help the brand stay relevant in a competitive retail landscape.

Internationally, Gap Kids continues to grow through franchise partnerships, with selective expansion in key markets across Europe, Asia, Canada, and the United States. The brand’s strategy emphasizes high-traffic urban and suburban centers, making it a consistent anchor in shopping destinations that cater to families. Gap Kids’ association with Gap Inc.—a publicly traded company—provides the brand with operational expertise, financial stability, and credibility in site selection and lease negotiations.

A notable milestone in the brand’s evolution has been its investment in store refreshes and digital integration, reflecting a commitment to maintaining a modern retail environment. Gap Kids’ stable approach to growth and its focus on both physical and digital retail make it a reliable tenant for landlords and developers seeking established, family-oriented brands with a proven track record.