Gap Maternity

Gap Maternity operates as a dedicated division within Gap Inc., offering maternity apparel designed for comfort and style. The division benefits from Gap Inc.’s longstanding retail presence and infrastructure, which dates back to the company’s founding in San Francisco in 1969 by Donald and Doris Fisher. Over the decades, Gap Inc. has grown into a global retailer, and as of November 2025, the company manages more than 3,300 stores worldwide, encompassing brands such as Old Navy, Banana Republic, and Athleta alongside Gap.

Gap Maternity was established to serve the specific needs of expectant mothers, expanding the brand’s reach within the women’s apparel market. In the past five years, the division has adapted to changing consumer shopping habits by emphasizing digital channels and integrating its maternity line into Gap’s broader omnichannel strategy. This approach allows customers to access Gap Maternity products both online and in select Gap retail locations, particularly in high-traffic shopping areas.

While the overall store footprint for Gap Inc. has remained stable, Gap Maternity’s recent growth has focused on enhancing its digital presence and selectively placing its products in locations that see consistent shopper volume. The division’s primary markets are the United States, Canada, and the United Kingdom, with additional reach through Gap’s international e-commerce platform.

Gap Maternity’s integration within a major retail organization provides stability and operational efficiency, making it a consistent presence in shopping centers and urban retail corridors. The brand’s evolution reflects a commitment to meeting the needs of modern consumers, leveraging both physical and digital retail formats to maintain its position as a leading provider of maternity apparel.