GolfTEC

GolfTEC operates a global network of golf instruction centers that use advanced technology to help golfers improve their skills. The company was founded in 1995 in Denver, Colorado by Joe Assell and Mike Clinton, who saw an opportunity to bring data-driven training methods to the sport. Their approach was innovative for its time, integrating motion capture and video analysis into lessons, which set GolfTEC apart from traditional golf instruction.

As of November 2025, GolfTEC has grown to more than 250 centers across the United States, Canada, and several international markets including Japan, China, Singapore, and Hong Kong. Over the past five years, the company has accelerated its expansion, opening new centers in major metropolitan areas and affluent suburbs, particularly in California, Texas, Florida, and select overseas locations. GolfTEC’s recent growth has been fueled by partnerships with leading golf brands and the rollout of proprietary technology platforms that support both in-person and digital coaching.

GolfTEC centers are typically found in high-visibility retail corridors and shopping centers, offering a format that combines climate-controlled practice bays, private lesson suites, and club fitting studios. This setup allows the brand to serve a wide range of golfers year-round, regardless of weather or season. The company employs a large team of certified coaches, all trained to deliver a consistent experience focused on measurable improvement.

For landlords, brokers, and developers, GolfTEC represents a credible and scalable tenant with a proven ability to attract steady foot traffic. Its technology-centric model and experiential retail format align well with properties seeking to diversify their tenant mix and appeal to active, affluent consumers. GolfTEC’s continued growth, both domestically and internationally, signals a strong posture and commitment to expanding its footprint in markets with robust golf participation and retail infrastructure.