Guess

Guess is a global fashion retailer known for its denim, apparel, and accessories for men, women, and children. The company was founded in 1981 by the Marciano brothers in Los Angeles, where it first gained attention for its stonewashed jeans and quickly became associated with a youthful, adventurous style. Over the years, Guess has broadened its product range to include handbags, footwear, watches, eyewear, fragrances, and jewelry, often through licensing partnerships.

As of October 2025, Guess operates more than 1,500 stores worldwide and maintains a presence in over 100 countries. The company’s retail portfolio spans directly owned locations and a robust franchise network, supported by regional headquarters and distribution centers in North America, Europe, and Asia. In recent years, Guess has focused on expanding its international footprint, particularly in Europe, Asia, North America, and the Middle East. The brand continues to invest in both new store openings and digital infrastructure, with ongoing store remodels aimed at enhancing the customer experience across channels.

A significant milestone in the company’s evolution occurred in October 2025, when Guess entered a definitive agreement to be acquired by Authentic Brands Group and the Marciano family. This pending transaction is expected to accelerate brand innovation and international growth. Over the past five years, Guess has demonstrated a commitment to omnichannel development, balancing its physical retail expansion with investments in e-commerce and wholesale operations.

Guess manages real estate and franchise relationships primarily through its Los Angeles headquarters. The company’s scale, established reputation, and active approach to global growth position it as a sought-after retail tenant and partner in a variety of shopping environments.