Halloween City

Halloween City is a seasonal retailer that specializes in Halloween costumes, decorations, and themed accessories. The company was founded in 1999 and quickly established itself by opening pop-up stores each fall, making use of vacant retail spaces across the United States. This approach allowed Halloween City to become a familiar presence in shopping centers and malls during the busy Halloween season.

As of October 2024, Halloween City operates around 200 stores nationwide. Its locations are typically found in high-traffic malls and strip centers, offering a wide selection of costumes, props, and décor for both children and adults. Over the past five years, the company has expanded its store count and geographic reach, with a particular focus on the Northeast, Southeast, Midwest, and West. This growth has been supported by a strategy of targeting markets with strong seasonal demand and by forming partnerships that help secure prime retail space.

A notable milestone in Halloween City’s history is its ongoing expansion under the ownership of Spencer Gifts, which also owns Spirit Halloween. This relationship has provided additional resources and credibility, supporting the brand’s continued evolution. In recent years, Halloween City has broadened its product assortment and adapted to changing consumer preferences by offering both in-store and online shopping options.

For property owners and developers, Halloween City’s flexible, short-term leasing model and consistent seasonal traffic make it a sought-after tenant during the fall. The brand’s active growth posture and proven ability to draw shoppers contribute to its reputation as a reliable and dynamic addition to retail environments.