Hand & Stone Massage Spa

Hand & Stone Massage and Facial Spa is a national chain that offers professional massage, facial, and hair removal services. The company started in 2004 in Toms River, New Jersey, with a simple idea: to make spa experiences accessible and affordable for more people. Over the years, Hand & Stone has grown steadily, reaching 500 locations in 2022 and expanding to more than 560 spas as of November 2025. These locations span 35 U.S. states and several Canadian provinces, with a strong presence in suburban retail centers and lifestyle shopping plazas.

The brand’s growth has been driven by a franchise model, allowing it to open new stores quickly and efficiently. In recent years, Hand & Stone has focused on expanding in major markets like Texas, Florida, California, Illinois, Georgia, and New York, while also filling in gaps in existing territories. The company continues to seek new franchisees and real estate partners to support its ongoing expansion, with a pipeline of additional locations planned for 2026 and beyond.

Hand & Stone’s core services include Swedish, deep tissue, and hot stone massages, along with a full menu of facials and waxing treatments. Each spa is designed to provide a calm, upscale environment, making it a popular choice for customers seeking regular wellness services. The brand’s membership model encourages repeat visits, which helps maintain steady foot traffic and supports strong performance at each location.

For landlords and developers, Hand & Stone stands out as a reliable tenant with a proven track record of growth and consistent operations. Its flexible store formats allow it to fit into a variety of retail environments, from shopping plazas to mixed-use developments. The company’s national footprint and ongoing expansion make it a relevant partner for those looking to attract stable, service-oriented tenants to their properties.