Helzberg Diamonds

Helzberg Diamonds is a well-established jewelry retailer with a national presence, specializing in engagement rings, wedding bands, and fine jewelry. The company was founded in 1915 by Morris Helzberg in Kansas City, Missouri, starting as a single storefront. A significant turning point came in 1995, when Helzberg Diamonds became part of Berkshire Hathaway Inc., which brought added resources and long-term stability that supported its expansion across the United States.

As of November 2025, Helzberg Diamonds operates 202 company-owned stores in 36 states. The brand is most often found in high-traffic regional malls and lifestyle centers, with a strong focus on markets such as Texas, Florida, California, Illinois, Georgia, and North Carolina. Over the past five years, Helzberg Diamonds has invested in boutique formats and integrated digital tools to create a more personalized and flexible shopping experience, reflecting the evolving expectations of today’s consumers. This approach has allowed the company to adapt its footprint and store concepts to a variety of retail environments.

The company’s headquarters remain in North Kansas City, Missouri, where it oversees all aspects of operations, merchandising, and real estate strategy. Helzberg Diamonds is known for its commitment to quality and customer service, offering a broad selection of certified diamonds, precious metals, and designer jewelry. All locations are corporate-owned, with no franchise program, ensuring consistency and direct oversight.

For landlords, brokers, and developers, Helzberg Diamonds brings a track record of steady growth, corporate backing, and adaptability in store formats. Its ongoing expansion and willingness to invest in both new locations and strategic relocations make it a credible and desirable tenant in both established and emerging retail markets.