Hollister Co.

Hollister Co. is an American apparel retailer known for its casual clothing and accessories aimed at teens and young adults. The brand was established in 2000 by Abercrombie & Fitch Co., with the first store opening in Columbus, Ohio. Hollister was created to capture the relaxed, sun-soaked spirit of Southern California, and quickly gained traction with a youthful customer base. A major milestone in its early years was the rapid rollout of stores across the United States, making Hollister a familiar presence in malls and shopping centers nationwide.

As of November 2025, Hollister operates 507 stores worldwide. Its footprint spans North America, Europe, and select locations in Asia, with a particular focus on the United States, United Kingdom, Germany, France, Italy, and Spain. The company continues to invest in new store openings and remodels, especially in high-traffic malls and prominent international markets. Over the past five years, Hollister has evolved its approach by prioritizing omnichannel integration and experiential retail. This includes seeking locations that support both in-store shopping and digital fulfillment, allowing the brand to meet customers wherever they choose to shop.

Recent growth has included targeted expansion in major U.S. metropolitan areas and European capitals, as well as ongoing evaluation of opportunities in the Asia-Pacific region. Hollister does not franchise its stores, maintaining direct control over operations and customer experience. The brand’s assortment centers on denim, graphic tees, outerwear, and swimwear, all designed to reflect a laid-back, youthful lifestyle.

Backed by Abercrombie & Fitch Co., Hollister benefits from a strong supply chain and the resources needed to adapt to changing retail trends. The company’s leadership has emphasized inclusivity, sustainability, and in-store experiences, introducing new store concepts and collaborations to keep the brand current. Hollister’s ability to draw a loyal, youthful audience and its willingness to adapt formats for different settings have made it a consistent presence in high-traffic retail environments. The brand’s ongoing expansion and investment in omnichannel retail signal a continued appetite for growth in both established and emerging markets.