Hooters

Hooters is a casual dining restaurant chain that originated in Clearwater, Florida in 1983, founded by six local businessmen who wanted to create a relaxed spot for sports, cold beer, and comfort food. The brand quickly became known for its lively atmosphere, signature chicken wings, and the iconic Hooters Girls, helping it grow from a single local favorite into a nationally recognized name.

Over the years, Hooters expanded its footprint across the United States and internationally, reaching a notable milestone with ventures such as Hooters Air and the Hooters Casino Hotel in Las Vegas. As of November 2025, the company operates around 300 restaurants worldwide, maintaining a strong presence in the U.S. and select markets abroad.

Early in 2025, Hooters underwent a significant ownership change following bankruptcy, with the founding group regaining control. Under this renewed leadership, the company is focusing on revitalizing existing restaurants and opening new locations in high-traffic U.S. markets. Hooters is also growing its fast-casual Hoots Wings concept, targeting suburban and urban areas to diversify its formats and appeal.

In the past five years, Hooters has shifted its strategy to emphasize operational improvements and brand repositioning. The company is working to enhance its family-friendly environment and streamline its menu, with a renewed focus on fresh, hand-breaded wings and scratch-made dressings. Expansion efforts now prioritize the United States, Canada, Mexico, Asia, and Europe.

For landlords, brokers, and developers, Hooters stands out for its recognizable brand, flexible restaurant formats, and selective growth posture. The chain’s ability to draw consistent foot traffic and its commitment to adapting operations make it a relevant anchor for a variety of retail and entertainment settings.