Insomnia Cookies

Insomnia Cookies is a bakery concept known for serving warm cookies and desserts late into the night, with a strong emphasis on delivery and takeout. The company was founded in 2003 by Seth Berkowitz, who started baking and delivering cookies as a student at the University of Pennsylvania. What began as a small, campus-based venture soon transitioned into a storefront model, focusing on neighborhoods with active nightlife and high student populations.

As of October 2025, Insomnia Cookies operates 300 company-owned locations across the United States, Canada, and the United Kingdom. The brand has steadily expanded its reach over the past five years, moving beyond its Philadelphia beginnings to establish a presence in major metropolitan areas and college towns. Recent growth has included openings in high-traffic urban corridors and new formats within travel environments, such as airports. For example, the company is preparing to open a shop in Philadelphia International Airport in spring 2026, reflecting a broader push into non-traditional venues like hospitals and transit hubs.

Insomnia Cookies’ menu features classic and deluxe cookies, brownies, ice cream sandwiches, and cookie cakes, with seasonal and dietary options such as vegan and gluten-free treats. The brand’s focus on late-night service and reliable delivery has helped it build a loyal following among students, young professionals, and urban residents.

Since its acquisition by JAB Holding Company in 2018, Insomnia Cookies has maintained a company-owned model in the U.S., allowing for consistent operations and quality control across its entire footprint. The company continues to prioritize growth in cities like Philadelphia, San Antonio, New York, Chicago, Boston, and Atlanta. Its approach to expansion includes both traditional storefronts and innovative placements in non-traditional settings, making it a flexible and credible tenant for a variety of retail environments. This adaptability, combined with a proven track record of successful market entries, positions Insomnia Cookies as a reliable and scalable brand for landlords and developers seeking tenants with strong consumer appeal and operational stability.