Intermix

Intermix Media began in 1998 as an internet startup founded by Brett Brewer and his partners in Manhattan Beach, California. The company’s original focus was e-commerce, selling entertainment products like movies, music, and games online. As the digital landscape evolved, Intermix shifted toward building content-driven websites and experimenting with new forms of online engagement, including early social platforms and performance-based advertising.

A defining moment for Intermix came in 2003 with the launch of Myspace, created by employees Tom Anderson and Chris DeWolfe. Myspace quickly became a cultural phenomenon, serving as a leading social network that allowed users, especially musicians and artists, to connect with fans and build communities. By the mid-2000s, Myspace had amassed over 100 million users, making it one of the most influential platforms of its era.

In July 2005, News Corporation acquired Intermix Media for $580 million. This acquisition marked the end of Intermix as an independent company, with its assets, including Myspace, fully integrated into News Corp’s broader digital media portfolio. After the acquisition, Intermix ceased independent operations and has not engaged in further expansion or real estate activity.

As of November 2025, Intermix does not operate any stores or maintain a physical footprint, and there have been no recent developments in terms of market entry or growth initiatives. The company’s legacy is tied to its early role in shaping digital communities and its rapid rise and absorption into a major media conglomerate. For those in commercial real estate, Intermix’s history highlights how quickly digital-first brands can scale and then consolidate, often leaving a lasting impact on the broader media and technology sectors without an ongoing need for physical locations.